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Posts Tagged ‘Joe Sloan’

A new range of diffusion cufflinks to suit new evolving demands is filtering through to a few boutiques and department stores the world over. Their sincerity and sturdy construction are welcomed by a saturated market.

Economic
Out of something negative comes something positive, this new brand was developed in response to the spiralling economy. But with futuristic vision a long term strategy to further differentiate and diversify.

The Designer
The man behind this great idea; Ian Flaherty. He has carved out a name on the international jewellery design arena. His smart approach to cufflink design marks a new direction in fashion accessory style for men.

No Small Task
Not withstanding the gross market forces of mass production, which have their own right of existence and deliver to another level of demand, creating an entry point for a new fashion product in the current economic climate is no small task. But, actually the ball began rolling long before the crunch, and, so its release is predetermined. Pitching to a new demand makes good economic sense, immediately, and, also sets the stage for its progress on the back of Ian’s performance in the luxury market.

Mass Production
Mass production is not a new concept, it just got bigger. We’ve exposed to it since the industrial revolution which began close to three hundred years ago. It had a profound impact at all levels and went a long way to make jewellery available to the masses and helped narrow the gap between the classes.